However, only the “number 1” actually is the biggest core we can hold and should try best to do well…as when the designs you sell is no competition, you can sell them easily to the ones who like them at a good price with bigger margin! but the problem is, what elements of 925 silver jewelry being the most popular in EU / USA markets?
925 silver jewelry, also known as sterling silver, is a popular choice in both the European and American markets. When it comes to elements or features that are most popular for 925 silver jewelry in these markets, several factors can influence consumer preference:
Design and Style: Contemporary, minimalist, and classic designs tend to be very popular. In recent years, there has been a trend towards more personalized and customizable pieces, such as those with engravings or birthstones.
Gemstones and Pearls: The use of semi-precious stones, pearls, and cubic zirconia (CZ) is common. These add color and sparkle to the jewelry, making them attractive to consumers looking for something beyond plain silver.
Finishes and Plating: Rhodium plating is often used on 925 silver to enhance its luster and prevent tarnishing. Gold plating, especially rose gold, is also popular for adding a different aesthetic appeal.
Sustainability and Ethical Sourcing: There is an increasing demand for ethically sourced materials and sustainable production practices. Consumers in Europe and the USA are becoming more conscious of the environmental and social impact of their purchases.
Quality and Craftsmanship: High-quality craftsmanship and attention to detail are highly valued. Jewelry that is well-made and durable tends to be more desirable.
Branding and Storytelling: Jewelry with a strong brand identity or a compelling story behind it can attract customers who are looking for a connection with the product they buy.
Versatility: Pieces that can be worn for various occasions, from everyday wear to special events, are generally favored. Versatile jewelry offers better value to the customer.
Among these, the use of gemstones, including CZ, and the application of rhodium or gold plating, are particularly prominent elements that make 925 silver jewelry popular in the Euro and USA markets. Additionally, the overall design and the quality of the piece play a significant role in its popularity.