The 2 trends for retails fashion shops….
Trend 1: customer specialization. Your customers have more and more channels to obtain information, so in the future clothing stores, if you do not understand the underlying logic of the profession, you are likely to be taught by your customers at any time.
Trend 2: Create personal IP. Brand charm is artificial. In the past, we were very obsessed with the concept of brand, but you will find that the brand effectiveness is becoming weaker and weaker now. Therefore, building a good personal IP of our store is a very important key point to win. In fact, there are many details and directions that we need to master and understand.
/The five essential colors of the Chinese market in autumn and winter are complementary to colors with traditional cultural connotations and colors that conform to contemporary values. The connotation of Chinese culture is increasingly highlighted, and the integration and activation of tradition and modernity are unique characteristics and times of China. Galaxy cobalt blue
Cobalt blue is still extremely important in, and its bright and bright colors are popular with the younger generation. Deep gem blue lapis lazuli has been in the forecast since the last few seasons, and it can be called the ideal color match of the key color Galaxy Cobalt Blue in autumn and winter. This color is full of dynamic feeling and is usually closely related to digital creativity and the meta universe. Ananas
The yellow tone has been rising in previous seasons, and this season, this trend will continue to strengthen. From spring and summer to/24 autumn and winter, the happy yellow tone quietly changes from bright freesia yellow to soft pineapple yellow. Recently, this color has emerged in the fashion and household goods series, aiming to create a healing effect. Charm Red
/In autumn and winter, the red color, which continues to be popular in the market, will evolve into a wider range of colors. The highly saturated Charm Red is still within the prediction range, while the pure rich rust color of the earth color system will become the key color. Its hue is reminiscent of the soil and the earth, full of warm and quiet texture. Digital Lavender
In Asia, purple has always been a synonym for mystery. It is usually closely related to emperors, saints and immortals. Poets often use this color in their literary works to describe natural beauty or royal residence. Nowadays, the cultural connotation of purple is integrated with modern values, which is particularly significant in the field of fashion. For example, SweetpotatoChiu incorporates traditional symbolic elements in its Spring and Summer collection, and uses the powder wax color, including purple, to connect the past, the present and the future.
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