Why some other jewelries from other factories always easily turn off or lose brightness? But our halife jewelry always keep being bright and luxury! …….the reason is the different platings and different plated thickness with different costs.

-Normally, 925 silver / brass crystal jewellery should be plated by real gold or rhodium, but some factories just plate them by fake golds…which will make your jewelries colors turn off within around 1-3 days.

-As for normal quality, factories just plate 18k real gold or rhodium by 0.03 microns thickness…with e-coating process. Then the jewelry’s platings can keep around 1-3 years if you wear them correctly…but you need to keep the jewelries not touch water or soap.

-Some luxury brands like Cartier, Dior….always plate the jewelries by over 1 micron thickness of 18k real gold or rhodium, which will make jewelry pieces keep as is in over 10-20 years, but the plating cost for each piece may be as high as over $100…so normal brands usually can not charge such high cost.

-Our HALIFE JEWELLERY is plated with 0.1-0.3 microns thickness for 18kt gold or rhodiums….so our jewelries is not so cheap,but also not so expensive like DIOR….our jewelry pieces normally can keep 3-7 years long lasting if you can keep far away from the water and soaps.